Citing big wins, including the Entresto campaign approaching 1 billion global touchpoints, MM&M placed GTO in its Top 100 Agencies list for 2016.
The future of healthcare belongs to those who create HCX that aligns with how customers demand to be treated in the moment—HCX that mirrors the access, personalization, and interconnectedness of our technology-mediated world.
Garrett refreshed the page. The little blue globe sparkled with four(!) new notifications. Four questions about heart failure, coming from all over the world, that needed answers in real-time.
Healthcare had just gone live.
For the first time ever, digital and non-personal contacts between the pharmaceutical industry and
physicians have topped in-person salesperson visits. Here's what this means for marketers.